Programs that move green innovations from lab to market

Sustainable industry needs new solutions for clean water, circularity, material recovery, fossil-free raw materials and more resource-efficient industrial processes.

At the same time, many promising technologies struggle to reach the market. Startups and researchers often need industrial validation, customer access, funding, credibility and a clearer commercialization path. Industrial companies need faster access to emerging technologies and practical ways to work with startups and research-based teams.

EriCa programs are designed to bring these needs together.

EriCa Reactor is our flagship accelerator program for startups and spinoffs working on green chemistry, circular economy and sustainable industry.

The program helps teams strengthen their commercial direction, validate industrial relevance, build customer and partner relationships and prepare for pilots, partnerships, investment or scaling.

EriCa Reactor connects selected teams with industry partners, mentors, investors and ecosystem actors through workshops, sparring, matchmaking and demo activities.

EriCa’s programs are operated by Crazy Town, a Finnish business community and innovation operator with more than 20 years of experience.

Crazy Town has designed and implemented accelerators, hackathons, innovation challenges, matchmaking programs, research commercialization programs and ecosystem development projects for companies, cities, universities, public sector organizations and international partners.

Crazy Town’s role at EriCa is to design the process, bring the right people together and support follow-up toward pilots, partnerships, funding and new business.

Are you looking to accelerate startups, find emerging technologies, commercialize research, organize an innovation challenge or build a program around sustainable industry?

EriCa and Crazy Town can help design and run a practical format for your needs.